The Digital-First Customer Experience Reader Survey

Thanks for taking a few minutes to share your feedback on Joe Wheeler's new book: The Digital-First Customer Experience. It will take approximately 5 minutes to complete the questionnaire.

Your survey responses will be strictly confidential and used to help us identify how to improve future editions and inspire new areas of investigation around the design of digital-first customer experiences.

If you have questions about the survey or the procedures, you may email us at

Please start with the survey now by clicking on the NEXT button below.

Contact Information
How likely would you be to recommend The Digital-First Customer Experience to a friend or colleague?0 Very Unlikely to 10 Very Likely
Very Unlikely
Very Likely
Can you tell us why you selected this rating?
For each of the Seven Design Strategy chapters, please rate the QUALITY of the content provided
Achieve emotional peaks across channels, finishing strong (Lemonade)
Create a personalization flywheel that grows customer engagement (Spotify)
Strengthen customer commitment by providing choice and control (CEMEX)
Foster ownership through customer community and co-creation (VMware)
Inspire rituals that create shared meaning (Starbucks)
Empower customers through immersive experiences (Nike)
Link digital assets to leverage value over cost (Amazon Retail)
For each of the Four Playbook chapters, please rate it's RELEVANCE to your work
Start by solving the right problems
Build your business case
The design process
Execute to scale
What did you find MOST VALUABLE in reading The Digital-First Customer Experience? 
What did you find LEAST VALUABLE in reading The Digital-First Customer Experience?
What would you like to learn more about?
Thank you for completing this brief survey!
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